1) A joke used to refer to persons claiming to be experts in the field of social media. The punch-line being that those with enough expertise in the field know it’s an impossible field to be an expert of.
2) A self proclaimed title by carpetbaggers and snakeoil salesman to mesmerize unsuspecting people with their recipes of easy “1,2,3” success in Social Media.
And some examples:
1) That guy with hardly any social media experience will call himself an expert.
2) “Follow my EASY stepwise formula to Social Media dominance and SUCCESS!” shouts the Social Media Expert.
I couldn’t have said it better myself.
[via Dave Barger, a social media guy here in Memphis]