Obviously, no new platform as far-reaching as Siri comes without issues and risks. It also doesn’t help that the two commercial online successes Apple has had, iTunes and App Store, were done in another era of technology and still contain vestiges of many operational shortcomings. More recent efforts such as MobileMe, Ping, Game Center, iCloud, iTunes Match, Passbook, etc., have been less than stellar. Regardless, Siri stands as a monumental opportunity both for Apple as a transactional money machine and for its users as a new paradigm of discovery and task completion more approachable than any we’ve seen to date. In the end, Siri is Apple’s game to lose.