Apple:
What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.
Reading over this page felt weird. Apple’s always pimped its products as hard as it can, using over-the-top language. On this page, the company explains the numerous hardware benefits of the iPhone, and what makes the hardware special: iOS. But this is an Apple that’s defensive. Check out this shot at Google:
iPhone comes with something unique: support from real people.
The war we thought was coming is here. Buckle up.