Droid Does It … In Twelve Minutes →

Today, Verizon held an event in New York City to unveil a “all-new” series of it’s Motorola-built “Droid” phones.

It was eight minutes long.

Starting at 11:54 AM EST, Verizon’s Vice President of Marketing Jeff Dietel and Rick Osterloh Senior Vice President Product Management at Motorola got on stage to talk about three handsets: the Droid Maxx, Droid Ultra and Droid Mini.

The phones are all closely related, with the Maxx sporting 48 hours of battery life, the Ultra being super thin and the Mini having the same specs as the Ultra, but in a thinner, smaller case.

All three phones have a new, custom system on a chip that is made up of 8 cores that promises to be powerful and easy on the batteries inside these devices.

At 12:06, they were done.

The companies didn’t say what version of Android is shipping with these devices, but they all come with touchless voice control, like the Moto X will.

While these phones do run what seems to be close to stock Android, I really don’t understand these products.

Why does the Google-owned Motorola still crank out these products? It’s confusing, and if the Moto X is as good as people think it will be, I’ll have a hard time reconciling the fact that the same people put the Droids announced today. My best guess is that Motorola shipped these phones because it had to.

I’m really mostly confused about why this wasn’t all done with a press release. I can see why the wouldn’t want to muddy the waters on August 1, though. Maybe Google is ashamed of these phones after all.