image via Federico
The epic burns aside — I chuckled at the Microsoft CEO’s use of the word magic — this exchange highlights something that’s bothered me for a while.
I really find Tim Cook’s approach to Twitter frustrating, despite the massive retweet numbers and blog posts spurred on by each tweet. The use of hashtags coupled with the grammatical errors make him seem unprofessional. While I appreciate that it’s probably Tim himself at the keyboard, having an employee or intern look over these things before they go out the door would be great.