Let me restate that I’m not just generally crapping on iBooks, the iBooks Author application or anything else. I’m an eBook author that’s sold a few copies and is pretty happy with how things have gone. If Apple’s wares seem like just the thing for your next eBook project, then I’d suggest you seriously consider employing them.
Just make sure you think through all of the possible ramifications of such a decision. That’s all I’m saying.
Brett’s sold a bunch of copies of his ebook, so unlike most of us, he actually knows what the heck he’s talking about. Go read this post.