Enriching Lives

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As I write this, I’m about ten miles from home. I’m at Shelby Farms, a huge park in the middle of the Memphis Area. I rode here on a paved trail that cuts through the eastern half of the city.

I took the photo above with my iPhone 4S, and am writing this in the iOS WordPress app.

On my ride over, I listened to a podcast, while I had a GPS app tracking my time, mileage and speed.

I got a few text messages, and responded via Siri with my wired headphones, never having to stop and get my phone out of my backpack.

At the ranger station, a girl stopped me and asked for directions somewhere. My iPhone came in handy for her, too.

My point is this: the iPhone might just be a piece of technology, and Apple might just be a company, but days like today would not be as enjoyable without them.

And that’s the point, right? Apple Retail has this line about “Enriching Lives.” I used to think it was cheesy, but right now, it makes a lot of sense to me.