Peter Burrows and Adam Satariano at Businessweek:
According to a person who met with Schiller recently to discuss Apple’s future, the marketing executive knows he’ll get more than his fair share of blame if the new products aren’t hits. Schiller has the daunting task of keeping Apple cool. And that’s harder to do now that the company is a $535 billion behemoth, subject to antitrust reviews and labor-practice criticisms, rather than the underdog he rejoined in 1997.
I think that Schiller is one of those guys who was always in Steve’s shadow. Now we’ll see what he’s really made of.