I use Google Analytics to track traffic to (and on) this site. I — like most cool indie hipster bloggers — dislike it, but understand that it is the tracking platform of choice for advertisers, etc., so I stick with it.
I used to use an app called Ego to keep an eye on traffic throughout the day. Ego on the iPhone just shows simple stats — page views, uniques and the like — which is perfect when you just want to monitor things.
Ego, however, feels a little forgotten. While it also supports things like Mint and FeedBurner, the app hasn’t been updated in some time. That always makes me nervous.
The other day, I heard about Audience, an app similar to Ego, but much better looking. It feels like a Windows Phone 7 app, in all of the good ways, like nice typography and fluid transitions. Setting up Google Analytics is quick and painless, as is flipping between different views. It’s simple and fun to use.
It’s now living on my second home screen. Thankfully, the developer says he’s working on a revised icon. I don’t cringe when people ask me why I have an app named “Ego” on my iPhone now.
But Audience and Ego are simple. What if you want more power?
Enter Analytics Pro. At $5.99, it’s a little pricey for an iOS app by some standards, but I don’t have an issue with that, considering the all brings almost all Analytics’ power to iOS. It has graphs, tables and more. It lists referrals, location, browser information and just about everything else Google has on its site. It’s almost too much information.
So, for me, I’ll be bouncing in and out of Audience from now on, with Analytics Pro stashed in a folder, in case I need more information in a big traffic spike. Or if I get bored waiting on someone.
Happy stat checking, nerds.
