Year: 2012

On Adobe’s Brand Experience

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Despite some issues with CS6, it seems that Adobe’s new suite of software is a hit. Every time the company releases something new, though, I always find myself thinking back to running Photoshop on the classic Mac OS on beige hardware.

To mark CS6’s release, Adobe has produced a massive blog post, looking back over the history of its products, with in-depth tours of past logo and splash screen designs and the role color plays in these designs.

Excuse me while I browse for a PowerMac G3 on eBay to install Photoshop 5 on.

FB Continues to Fall

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Dominic Rushe:

Facebook’s shares dipped below $30 Tuesday as the company’s shares hit new lows and continued to struggle in the wake of its massive initial public offering (IPO).

Even as US stock markets bounced back from falls last week, Facebook’s shares slumped over 6% in early trading, to $29.78 – more than $8 below the $38 price set at their IPO earlier this month.

Law firm Robbins Geller has has opened a class action lawsuit against the company in the wake of the IPO.

As of this writing, Facebook is trading at $29.33 a share.

‘Fool’s Gold’

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Marcelo Somers:

But why are Facebook ads failing? For years now, advertisers have been shouting from the rooftops about how Facebook is this treasure trove of information about customers. They can’t wait to target their ads so perfectly that it’ll only be shown at exactly the right moment to the exact customer.

This generation of marketers have found fool’s gold: the idea that targeting your ads based the attributes of people will make them more likely to click and buy.

It’s fool’s gold because people don’t buy things because they are male, between the ages of 18 and 25, who work in technology. Those attributes are merely a correlation that says “in general, people with these attributes might buy our product.” It’s why a “great” click through rate in online advertising is less than 1%.

As of this moment, Facebook’s stock is trading at $30.12.

RSS Sponsor: Sudoku Touch →

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Thanks to Shiny Things for sponsoring the 512 Pixels RSS feed this week!

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1.1 Million Jailbreaks

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Dave Caolo at TUAW:

The hard-working Chronic-Dev Team has announced that just over one million users have jailbroken their iOS devices with Greenpois0n Absinthe 2.0. That’s impressive, considering the jailbreak was released just three days ago.

I used to jailbreak my iPhone, but haven’t felt the “need” in years, especially with iOS 5. Why do people continue to do this?

On the Mac Pro

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Marco:

The lack of a Mac Pro update until this point is slightly suspicious, but not cause for much concern. I’m guessing that Apple’s holding back the Mac Pro until USB 3 debuts in the MacBook Pro, a Retina Thunderbolt Display is available, or Mountain Lion is released. If we don’t have a new Mac Pro by the end of the summer, I’ll start to be worried for its future.

I agree. If we don’t see a Mac Pro by mid-fall, I bet they quietly go away before the holidays.