We’ve been considering our options for some time. Over the last year, as we’ve made great progress with Sketch, the customer experience on the Mac App Store hasn’t evolved like its iOS counterpart. We want to continue to be a responsive, approachable, and easily-reached company, and selling Sketch directly allows us to give you a better experience.
We don’t expect this decision to be unanimously popular, but we want to share how we arrived at it. We take your satisfaction and support seriously, and hope you can understand the choice we have made.
Unsurprising news for unsurprising reasons.