Sumit Chandel and Eldhose Mathokkil Babu:
In 2018, we announced the deprecation and transition of Google URL Shortener to Firebase Dynamic Links because of the changes we’ve seen in how people find content on the internet, and the number of new popular URL shortening services that emerged in that time. This meant that we no longer accepted new URLs to shorten but that we would continue serving existing URLs.
Today, the time has come to turn off the serving portion of Google URL Shortener. Please read on below to understand more about how this will impact you if you’re using Google URL Shortener.
Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025.
A lot things on the Internet are going to break next fall. I know people like using short URLs for social media, or to hide tracking parameters, but this yet another example of why they are a bad idea.