It’s the most wonderful time of the year: grading time! Jason Snell:
It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple. The whole idea here is to get a broad sense of sentiment—the “vibe in the room”—regarding the past year. (And by looking at previous survey results, we can even see how that sentiment has drifted over the course of an entire decade.)
This is the eleventh year that I’ve presented this survey to my hand-selected group. They were prompted with 14 different Apple-related subjects, and asked to rate them on a scale from 1 (worst) to 5 (best) and optionally provide text commentary per category.
It’s always an honor to be asked to share my thoughts for this article. You should go spend some time reading through it, but this chart highlights the differences between 2024 and 20205:
