iMore Shutting Down →

From the most recent post over on iMore, announcing that no new posts will be published on the site:

It’s a keen reminder that the world of technology never stands still: The term ‘artificial intelligence’ was the reserve of science fiction in the early days of the iPhone. The world of publishing is forever evolving too, as do the forms of technology journalism that look to shine a light on the industry. iMore leaves the stage at a pivotal crossroads for online publishing, where the battle for readers’ time and attention is more demanding than ever before, and the aforementioned AI advances and search discovery methods further complicate the playing field. It’s been a joy to serve such a passionate readership over the years, but it’s time to pass the baton to new writers, new sites, and new formats.

This news isn’t shocking, but it is sad. Many, many people in this industry — including me — spent time writing at iMore. When I first went out on my own nine years ago, Rene Ritchie invited me to write a column over there, and I’ll always be appreciative of that.

The mention of AI in the blog post made me feel even sadder, given that so many dead sites are now lurching along, powered by LLM-written garbage. I hope iMore won’t fall to the same fate.