After months of reporting and rumors, Google made its investment in West Memphis official today. Here’s The Daily Memphian’s Dima Amro:
Google’s new data center in West Memphis will cost $4 billion and take 18 to 24 months to complete, officials said Thursday, Oct. 2.
The data center will host cloud and artificial intelligence infrastructure, Ruth Porat, president and chief investment officer of Google, announced during a groundbreaking ceremony at the site in Crittenden County.
“Google is investing in the next generation of AI innovation in Arkansas and across the country,” Porat said. “The upside of AI cannot be unlocked without the energy it requires. That is why Google is building energy capacity that protects affordability for ratepayers and creates jobs that will drive the AI-powered economy.”
West Memphis — and its future AI datacenter — is right across the Mississippi River from downtown Memphis, and just a couple dozen miles from xAI’s first site in Memphis. That obviously leads to the obvious question about power deliver to the datacenter.
Google and Entergy, the utility company that operates in Arkansas, say that the site will have 600 megawatts of solar power and 350 megawatts of battery storage. Details past that are sparse, but Google cares about the environment more than its soon-to-be neighbor xAI seems to.
That bit from Porat about the “AI-powered economy” stood out at me as a bit over the top, but then I read the press release that landed my Inbox about the news, which includes this paragraph and photo:
Google’s deep, longstanding investments in American technical infrastructure, as well as research and development, will help the U.S. continue to lead the world in AI. This will unlock substantial economic opportunity for American businesses, advance scientific breakthroughs, fortify cybersecurity for the U.S., and create new career opportunities for millions of Americans.

I know it’s 2025 and everything is very USA USA USA but millions of career opportunities created by AI? Ehhhhhhh … time will tell.
So, why is Google coming to the so-called “Digital Delta” for this new site?
Water.
Memphis and the Mid-South sits above a vast aquifer. This is where our water comes from, and is a truly amazing natural resource. It gives Mid-South residents access to cheap, clean water.
It also gives companies easy-to-reach water for cooling massive data centers. One reason folks in Memphis are upset with xAI is the company’s use of aquifer water for cooling its vast array of GPUs. xAI has proposed a greywater facility that will reduce strain on the aquifer by nearly 10% by treating and recycling wastewater. That facility is not operating yet, but I hope Google will follow suit in West Memphis. A river may divide my city from Arkansas, but the water beneath our feet is the same.