I wish computers today had awesome buttons like these things did.
The Calm Before the Storm
It’s no secret things have been quiet on the Apple front this year.
Short of Haswell-powered MacBook Airs and Logic Pro X, Apple’s PR archive for 2013 is basically quarterly results, shareholder payback information and WWDC announcements.
However, if my running list is correct, this is what we should see between now and December 31:
- New iPhone(s?)
- New iPad
- New iPad mini
- iOS 7
- New Mac Pro
- OS X Mavericks
If we assume Intel’s Haswell chips are ready to go, Mavericks may usher in new iMacs, Mac minis and/or new MacBook Pro with Retina display models. I’d say it’s safe to assume the iPod line will also be tinkered with before the holidays.
(Don’t forget Tim Cook’s mystery “new product category,” either.)
The downside to all of this is the phenomenon we’ve witnessed this year: a virtual vacuum of Apple announcements and releases. In that vacuum, just about everyone with an Internet connection and following has doubted Apple’s ability to produce compelling products and innovate, leading the industry forward.
Will this be the case every year from here on out, or will Apple work in 2014 to spread things out a little better?
WWDC’s summer schedule, coupled with the fact that Apple likes to marry new hardware with new iOS releases means it’s highly unlikely we’ll ever see a spring release of an iOS device ever again. Mix in the simple fact that the majority of Apple’s revenue comes from the iPhone, and I think we can kiss spring iOS releases goodbye.
The Mac family is probably a better candidate for a spring release schedule. However, a quick look at The MacRumors Buying Guide shows that most of the Mac line is ripe for updates. Here are the last times the various models[1] were refreshed:
- iMac – November 30, 2012
- MacBook Pro with Retina display – February 13, 2013
- MacBook Pro – June 11, 2012
- Mac mini – October 23, 2012
- Mac Pro – June 11, 2012
Could Apple push through the holiday quarter with most of its Mac line at least a year old? I doubt it. With OS X Mavericks due this fall, I seriously doubt Apple would wait.
If Apple were to get the Mac line back on a spring release cycle, at some point, some products have to wait a half-cycle to land at the right time. Alternatively, Apple could refresh things pretty close together, but with Intel’s roadmap, that’s hard, too.
Granted, I’m just a blogger. Apple’s smart enough to figure out how to get off the RELEASE ALL OF THE THINGS IN THE FALL train. The question is this: does it want to?
It doesn’t take being a genius to understand that Apple’s biggest quarter each year is the holiday quarter. Just check out this graph from MacStories’ Q3 2013 coverage:
(In case you’ve blacked out, those “Q1” bars are the one we’re talking about.)
Of course, Apple’s not run by idiots. Over the last several years, the company has shifted its release cycles to take advantage of the fact that people spend a lot more on consumer electronics in the weeks leading up to Christmas than the rest of the year.
It sure makes for a boring 9 months each year, though.
- Just for fun, I checked when the Thunderbolt Display was last updated. September 15, 2011. Ouch. ↩
Steve Ballmer to Retire Within 12 Months ⇢
Microsoft shares are up in pre-opening trading this morning. Ouch.
App Cubby Rebrands, Announces App Changes
My friend David Barnard has announced today that his company, App Cubby has a new name:
I’m incredibly proud to announce that @appcubby is now @Contrast.
Contrast has a new app — named Perfect Weather — that will be shipping soon. The app looks great in its teaser video over on Instagram. Additionally, he announced that Gas Cubby has been sold to Fuelly.
David and the other guys over at Contrast are super nice guys, and I really enjoyed spending time with them at WWDC. I can’t wait to see what else they have cooking.
The Prompt X ⇢
‘Federico’s back and you’re gonna be in trouble,
Hey now, hey now, Federico’s back
Hey, he know’s that you’ve been cheating
And… you’re gonna get a beating.’
This week on The Prompt, Federico, Myke and I discuss our awesome fans, Apple and gaming and gold-colored iPhones. We close with Federico’s review of Editorial for iPad, a discussion about creating things on the Internet and my super power.
Sponsored by Squarespace (use code TALLYHO8 for 10% off) and Shutterstock (use code PROMPT8 for 30% off)
PRSM – The Sharing Network ⇢
Amazing.
via @viticci
22 Percent ⇢
Zoe Fox:
Apple’s stock is up 22% since July 1 in anticipation of a Sept. 10 product launch.
I wonder what it will do after the event … historically, people get their hopes up running up to keynotes and the stock suffers afterwards. Still, it’s a nice run, and I think AAPL is finally getting back to where it should be.
More on Ibrahim Bialic ⇢
Matthew Panzarino:
A recent posting on Apple’s Web Server notifications page issues credit to Ibrahim Bialic, 7Dscan.com and SCANV of Knownsec.com for the discovery of two web security issues. Bialic, you may recall, discovered a vulnerability that he later publicly claimed was responsible for the weeks-long outage of Apple’s Developer Center.
The issue that Apple credits Bialic with bringing to the company’s attention was related to iAd, not the Developer Center, however.
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Jobs: A Review
As a long-time Apple nerd, I was more than a little nervous when I heard about the Jobs movie for the first time.
It wasn’t just that I was afraid it’d be some sort of Kelso Builds Computers, either. While everyone knows who Steve Jobs was, the true nerd heroes — guys like Woz, Jef Raskin, Burrell Smith and Andy Hertzfeld — aren’t household names. Having the Apple story told in movie theaters across the globe is a rare chance that people like me have to see our interests be placed on a huge platform.
The Future Of Bikes And Biking ⇢
The Verge’s always-overly-happy David Pierce takes at the future of biking. In this video, he covers some very cool stuff.
HACKmemphis 2013 ⇢
HACKmemphis is a community-run event focused on bringing together the Memphis tech community — developers, coders and designers alike — to formulate amazing ideas, creative code, and awesome hardware hacks.
If you’re in the Mid-South and a nerd, you need to check this out.