Apple’s iPod would hold 1,000 songs, could be recharged within an hour and would cost $399. “Do you remember what it was like when you got your first Walkman?” asked the singer Seal, who alongside other musicians appeared behind Jobs on a giant video screen. “‘Wow! I want to carry this wherever I go.'” Others were less convinced. Apple’s MP3 player was neither the first nor the cheapest nor the largest capacity device on the market. At that point it was only compatible with Macs – the majority of people used PCs. What’s more, it had a silly name. Technology bloggers soon decided iPod must stand for “Idiots Price Our Devices”, “I Pretend It’s An Original Device” or “I’d Prefer Owning Disks”. But within five years, via its iTunes Store, Apple would go on to become the number one music provider in the world – all but taking over the music business. After the introduction of iTunes video in 2007, it would quickly become the world’s most popular video store. Now, in 2011, Apple is set to become the world’s most valuable company full stop, overtaking the current leader, oil multinational ExxonMobil.
What a crazy ten years.