On Smartphone Widgets →

HTC’s Drew Bamford, writing about the work that went in to Sense 4:

During our research, a few consistent patterns emerged:

-Most people don’t differentiate between apps and widgets.

-Widgets aren’t widely used – weather, clock and music are the most used and after that, fewer than 10% of customers use any other widgets.

-Most of you don’t modify your home screens much. In fact, after the first month of use, approximately 80% of you don’t change your home screens any more.

Yet, until Apple adds these things, some will continue to claim that iOS feels stagnant.

@reneritchie