App Store Promo Code Issue Rectified

TUAW:

Recently, we reported that developers were not able to request promo codes for their iPhone apps if the app had received a 17+ rating due to having an embedded web browser, unfiltered 3rd party content, or contained excessive violence or sexual content. This restriction severely limited the ability of the developers to distribute promotional copies of their software to generate publicity and awareness of the app.

Several other outlets picked up on the story, and developers sounded off as well. Luckily, it seems that Apple has been listening: over the past few days, we have received word from a number of developers stating that they are now able to request promo codes for their 17+ apps. While Apple has not made any official comment on the issue, it appears that they have quietly conceded this battle to the developers, once again enabling them to distribute promo codes as needed for all of their apps.

This was a ridiculous issue with the App Store, and it’s encouraging that Apple once again responded with positive changes to their rules, but this is something that should never have happened in the first place.