The Wall Street Journal is reporting Apple will attend the 2010 Consumer Electronic Show. 2010 of course, is the first year that Apple won’t be at the Macworld Expo:
Apple plans to attend the show’s 2010 version, marking the first time in memory the Cupertino, Calif., consumer-electronics giant will be there.
No news on a Jobs keynote, however:
At a dinner with journalists this week in San Francisco, CEA’s Shapiro was asked whether he’s invited Jobs, who recently returned from medical leave, to keynote the show. Yes, Jobs has been asked, but nobody from Apple has gotten back to him, Shapiro said.
This isn’t the first time he’s contacted Jobs and not gotten a response, he said. The journalists at the table took note of a fellow traveler in their midst — Jobs provides very few interviews. “I’m glad to hear I’m not the only one in that position,” Shapiro then said.
I don’t see Jobs doing a keynote for a couple of reasons.
First of all, early January — right after the holidays — is a horrible time to announce a product.
Secondly, if the company wanted to continue to have Jobs present keynotes in January, why not just stay at Macworld? There, the company could control every aspect of it, whereas at CES, Apple would be just another member of a much larger show.
That’s not to say Apple won’t be at CES. I think it’s a great opportunity to get their products in front of a lot of people and other companies, but don’t count on seeing Jobs — or any other executives — on stage.