So That’s What They’ll Be Selling

Apple Insider, on Microsoft’s retail plans:

The retail locations will sell Microsoft software and first-party hardware, such as Zunes and Xbox 360 consoles. Third-party Windows software and Xbox games will also be available.

[…]

Last week, Microsoft’s tentative plans for its retail locations leaked online. It exposed that the company intends to imitate Apple stores, down to their layouts and even the presence of a dedicated “Guru Bar” for help.

The proposal, from design consulting firm Lippicott, includes a bright, open layout where the center and edges of the store are dominated by computers showing the “seamless” link between Windows PCs and peripherals. Themed areas would push specific products, such as home theater PCs, netbooks or Windows Mobile and Zune devices.

The reference store would have a Guru Bar – labeled as an Answer Bar or Windows Bar – that would directly copy the Genius Bars at Apple stores and let customers make appointments either for help or just to ask questions. The number of products would be kept to a minimum to avoid the confusion present in stores where most Windows PCs are sold today.

If this doesn’t cement the idea that Microsoft is grasping here, I don’t know what does.