There’s a Joke in There Somewhere

Walk into the local Apple store at 10:35 on a Friday morning and you’ll notice something different: normal people.

These are not the mutants you’ll find trolling Fry’s for a new motherboard, a liter of Mountain Dew and packets of beef jerky. These are not the middle-aged pot-bellied dudes you’ll find eyeing the latest big screen television at Best Buy.

These are people like your mom. Among the 20 customers at the store Friday were several older women. One was getting a quick tutorial on how to download digital movies.

What’s up with that? I asked my mother-in-law. “There’s always someone there to answer your questions,” she said of Apple’s stores. “I like that.”