De-Googling the iPhone

Arnold Kim:

iLounge, however, also noted that in iPhone 4’s Safari application, Apple has removed the “Google” branding from the search button and simply replaced it with “Search”. While seemingly a minor detail, Apple has been said to be in discussions with Microsoft to replace Google as the default search engine on the iPhone. If this were to happen, Google would likely still be a user enable-able option.

This, coupled with Steve Jobs’ bit about search not being “where it’s at” on mobile devices can’t be rubbing Google the right way.