The Bottom Line

Jason Snell, bringing some common sense to recent Apple news:

First, it’s absolutely appropriate for people to dislike specific strategic moves Apple makes. I don’t necessarily agree with all of them myself, but I think I understand why Apple is making them. (For example, I understand why Apple dumped Macworld Expo. I don’t necessarily agree with that decision, but I do understand why the company made it.)

Second, Apple is neither a charity nor a public utility. It’s a profit-making corporation with a whole lot of shareholders and billions of dollars in the bank. Apple exists to make money. Yes, under the guidance of Steve Jobs, its mission is to change the world by making innovative and exquisitely designed technology products—but that mission ultimately serves the purpose of making money.

It’s not that big of a deal that Apple is going after Adobe and Google. It’s just business.