Lev Grossman for Time Magazine, on media and the Internet:
So what ever happened to the pirate apocalypse of yesteryear? In the U.S., piracy hasn’t turned out to be quite as bad for content producers as everybody thought. A report by the U.S. Government Accountability Office released last April labored mightily to establish a strong link between piracy and lost sales, but the results were inconclusive.
[…]
Which brings us to another important reason the media apocalypse never happened: Steve Jobs. On April 28, 2003, the very day TIME published a grand excursus on the explosive growth of file sharing, Apple unveiled the iTunes Music Store. At the time, it was difficult to see why iTunes would succeed where Snocap, among many others, had failed. Because, again, how do you compete with free?
But iTunes did succeed. Apple’s relentless emphasis on simple, attractive user interfaces, backed by Jobs’ steely negotiating power in dealing with music studios, produced a streamlined, curated service with which you could download and transfer music with a minimum of fuss. And we did — even though it cost us money and our purchases were bogged down with DRM that constrained what we could do with them.