If Tumblr turned off new user registrations today and added a “notify me when more new users are being accepted” sign-up form, it would provide breathing room to focus on fixing the experience for current customers. Framed correctly, it would also make those customers feel cared for and important, something they probably aren’t feeling so much at the moment. Yes, for prospective customers it would be a slap in the face. Nobody wants to feel shut out. But if given a choice, protect your existing, not future customers. Web services build buzz all the time with limited, invitation-only beta testing intros. It would be a step backwards for Tumblr, but it would also re-establish a sense of exclusivity that would pay dividends after issues are resolved and open enrollment returns.
I like this.