It wouldn’t surprise me if updates to the iPod product line became as un-event-worthy as Mac CPU updates.
But couldn’t this happen to the iPhone and iPad as well?
Not every time, of course. Just like the Macs, what if the iPhone didn’t get massive updates on a regular annual schedule, but only got a significant redesign every few years, with minor mid-cycle updates as needed? Some wouldn’t even be announced at events at all, and others would be quick footnotes during otherwise software-focused events.
Bingo.