The three-year roadmap for RIM products focused on refining the technology in phones had already been released, rather than looking at where to add major new component or trying to identify or even shape future trends. “One of the main reasons RIM missed the mark with the browser was because they were always proud of how little data usage a user would use,” a former executive said. “There was no three-year plan at RIM.” RIM would be proud of the fact that someone would only use 1MB of data in a month in 2005, and as a result, there wasn’t ever any extensive R&D done within the browser space. Over time, that misstep affected BlackBerry tremendously as competing devices began to deliver desktop-like Web experiences.
A lack of vision, for sure.