On Pushing Apple Rumors

Joshua Schnell at Macgasm:

Google has published a listing of their top keyword searches from 2011. Out of the 10 fastest-rising global search trends, Apple holds three spots. At number six was the iPhone 5, number nine Steve Jobs, and number 10 is the iPad 2. Other lists also have Apple products, including the iPhone 4S and iPad 3 on the Fastest Rising Consumer Electronics list.

There are a number of things we can take away from the findings. The first thing is that the general population is genuinely curious about what’s going on at Apple these days. That’s a great thing for Apple, and us, obviously. The second, and probably more important thing to point out here is that people eat up Apple rumors with an appetite that’s much bigger than the competitors’ audiences. Devices like the iPad 3 and iPhone 5, not even released yet, are on these lists.