Robert Hernandez at the Nieman Journalism Lab:
In the age that we live in, content is relatively cheap. Anyone can create it. If not through their computer, everyone’s phone can basically do live shots, record newsworthy sound clips and file stories. Some can do interactive 360 videos or augmented reality presentations. Really cool stuff.
[…]
With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility.
Amen, brother.