During the NeXT era, there was a product named Electronic AppWrapper:
The Electronic AppWrapper was a valuable source of products and services for NEXTSTEP users. This electronic catalog offered software, hardware, fonts, clip art, technical books, recreational books and more.
One could order products via e-mail, fax, or phone. A corporate purchasing program was available.
I wasn’t aware of this until Jesse Tayler, who worked as an engineer on the project dropped me an email. In it, he wrote:
I got to demo to Steve Jobs personally, he said only three words: “I like it.” I guess he did.