The new Apple iPad is kind of a paradox: At the same time it’s both the best possible tablet you can buy, and yet, it’s a disappointment. It retained the crown with an incremental performance bump.
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Apple needs something that fundamentally changes the iPad. It needs something that makes the iPad a different, better sort of object, rather than just a refined one. Look, everyone’s a critic. We’re trying some constructive criticism—a wish list of ideas for a new iPad that actually feels new.
Head.
Into.
Desk.