Oh, Digitimes…

Harry Mccracken got an email from Digitimes’ deputy managing editor, after criticizing the publication last week. In it, the editor (Joseph Chen) writes:

Digitimes has indeed reported much on Apple, and many of the products that we said would be launched have never been launched, or have had their launches delayed. But that does not mean that we were crying wolf or passing along gossip. In fact, Apple have a lot of its R&D projects and ideas tried out at its supply chain partners in Asia. Many of the prototypes created by the supply chain partners will never make it to the market after Apple’s assessments. This is one of the major reasons why a lot of the information we have disclosed has been seen by others as inaccurate, but is still valuable to our reader base in the supply chain. We understand the risks behind the kind of reporting we have been doing.

So, Digitimes seems to operate under the “throw it all at the wall and see what sticks” mentality.

Sadly, too many Mac bloggers don’t understand that, and treat whatever the publication writes as reputable. Which, you know, leads to excellent content.[1]


  1. Well, at least shit tons of page views.  ↩