Dan Frommer:
Apple has long been fortunate to have an excited fan base promoting its products and helping lure first-time buyers. But did you know that Apple used to distribute free collateral to help its biggest fans spread the message?
That’s what this is: The 1997 MacAdvocate CD-ROM, full of “why Mac?” presentations, free software and games, Apple TV commercials, and more. It came out shortly after Apple acquired NeXT, but before Steve Jobs had really started remaking the company around products like the iMac or iPad.
Very cool, and very unlike the Apple of today.