Bloomberg Businessweek Interviews Tim Cook →

This whole interview is great, but this bit really jumped out at me. Here’s Tim Cook:

Everybody in our company is responsible to be innovative, whether they’re doing operational work or product work or customer service work. So in terms of the pressure, all of us put a great deal of pressure on ourselves. And yes, part of my job is to be a cheerleader, and getting people to stop for a moment and think about everything that’s been done.