Jef Raskin, the 31st employee at Apple, was tasked with starting the publications department. After getting user manuals for the Apple II out the door, he created the original vision of the Macintosh — an appliance-like computer with a GUI and simple design.
After Steve Jobs was sidelined from the Lisa and Apple II groups, and took over the Mac team, Raskin left.
These papers are the birthplace of the Macintosh, and are well worth the read. I saved a PDF of the papers, and sent the text to my Kindle as well.