Amazon Prime Air — Updated »


The goal of this new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.

Putting Prime Air into commercial use will take some number of years as we advance the technology and wait for the necessary FAA rules and regulations.

I have many, many questions about this, but the biggest one is this: will this ever actually happen? My guess is no.


Jokes about my neighbor’s BB gun aside, I know the FAA says it will have rules in place to govern this sort of thing by 2015, and that the company will be ready by then.

That said, this just feels too futuristic — too riddled with problems. If there’s a thunderstorm, will my new HDMI cable’s arrival be delayed? What happens if a drone crashes in a park full of kids playing? What about the inevitable privacy concerns of citizens who don’t understand what’s going on with these buzzing copters? What about Amazon’s relationship with UPS?

Whatever happens, Jeff Bezos has not only earned a place at Vlcnr’s executive training program for technology overlords, but a student-teaching position as well.