On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
The video falls fairly in line with what we’ve seen from Apple recently, but this behind-the-scenes look is pretty neat. The company may push things like iMovie and GarageBand for the iPad, but the Mac is still a vital part of Apple’s collection of tools for creatives.
Update: Don’t miss this behind-the-scenes video.