Parenthood »

Apple’s newest iPhone ad shows parents using the device to help teach and care for their families in a variety of ways.

My wife and I don’t let our kids (ages 3 and 5) use their shared iPad mini unsupervised. They don’t have access to the Apple TV. We don’t hand them our iPhones in crowded restaurants to keep them quiet.

We do, however, use technology to teach them letters and colors. Their iPad mini is full of interactive books, and our Netflix account is overrun with educational programs.

There’s a place for technology in good parenting, and Apple’s newest ad drives that home. If the right balance is struck, things like the iPhone and iPad can become extremely useful tools for parents.