What is software made of? »

Dieter Bohn:

“It is a sufficiently advanced form of paper as to be indistinguishable from magic.”

Matias Duarte, vice president of design at Google, is telling me about the central principle of Material Design. It’s the unifying metaphor behind Google’s new design direction, providing a unified set of physics and rules for how software should look and act. It’s also a little weird.

As interesting as this interview is, I find the whole “we have this amazing philosophy driving our entire design language” thing that software companies are doing more than a little tiring at this point.