The most recent episode of Electric Shadow over on the ESN podcast network is a great one about Apple’s events on the whole:
Apple has been using cinematic techniques in their events and ads since 1984. Horace Dediu, Jason Snell, and John Gruber discuss the story Apple has told on screens for 30 years: one of engineering thriving on dynamic creativity.
My favorite Pixar film, Wall-E, gets a shoutout as well. Go check it out.