When Steve Jobs came back to Apple in 1997 he shut down the internal Apple museum and moved everything to Stanford. So Schiller’s comments are in line with this stance. Yet we can find several recent examples of Apple taking the time and effort to resurrect and create new imagery of several of their older machines to support the narrative of the product or service being introduced.
Zufi’s post is full of example’s changing stance on its past. It probably comes as no surprise, but I’m a fan of this change.