Reverse Halo Effect →

Brent Simmons, on the possible repercussions of Apple pulling out of the display and router markets:

With Apple no longer making displays and wireless routers, we have to look elsewhere for these things. And when we start looking elsewhere, we customers who have been in the habit of just buying the Apple thing get in the habit of looking outside Apple for things.

I can’t help but think that it’s a kind of an anti-halo effect. I can’t help but think that once we start looking elsewhere, we’ll look elsewhere more and more. We’ll get used to it. We’ll find out that other companies make things that work and are, in some cases, delightful.