This time around, the changes are focused on how the stores interact with business customers:
Apple is planning another shakeup within its retail stores, according to a source who shared the company’s plans with MacRumors. At the end of April, Apple plans to eliminate certain retail positions, including Business Manager, Business Events Lead, Events Coordinator, and Events Lead.
Apple Store Leaders began informing affected employees about the change earlier this week, and many were caught off guard by the sudden sunsetting of specialized positions that have long existed at retail stores.
Ouch.