We’ve all had a hell of a ride for last few decades, no matter when you got on the roller coaster. It’s been exciting, enriching, transformative. But it’s also been about objects and processes. Soon, after a brief slowdown, the roller coaster will be accelerating faster than ever, only this time it’ll be about actual experiences, with much less emphasis on the way those experiences get made.
This column is thought-provoking and more than a little bittersweet. Our industry is saying goodbye to an icon.