The Power Mac G3: An Apple Marketing Archetype »

Harry McCracken:

At Macworld Expo 1999, Apple’s big news was the Power Macintosh G3, a high-end tower desktop. After introducing it, Steve Jobs played a promotional video, prefaced with a Henry Kissinger quote and featuring Burt Bacharach and Hal David’s The Look of Love on the soundtrack. (If you know who’s singing, please tell me; I’m not sure, and it stumped Shazam.) The video touts lustworthy features such as a 400-MHz processor, up to 1GB of RAM, and USB (“the future of I/O!”).

And several times during the video, we get a glimpse of a younger, hairier, less polished version of the man who eventually became Apple’s chief design officer, Sir Jonathan Ive. I’m not sure if this is the first keynote video he appeared in, but it’s certainly a prototype for many to come.

This is a fun way to spend a few minutes: