App Store Editorial Now Visible on Web →

Apple has changed how its App Store editorial content works on the web, as reported by Benjamin Mayo:

Apple has recently updated its App Store Preview pages for stories to allow users to view the full content of stories from inside their desktop web browser. App Store stories have always been shareable as links, but the web version was just a title and a navigation link to ‘open this story in the App Store’.

Between August 9th and August 11th, Apple has upgraded the experience and now includes full imagery, app lists and paragraphs copy in the web version. This means you can access the same content online as you would be ale to find in the native App Store experience.

It’s not perfect. When trying to open a Mac App Store story — like this one — it loads in its entirety in the browser but then Safari launches the Mac App Store anyway. Chrome is guilty, too.