Apple Inc. on Monday told retail and customer-support employees that the company is expanding the time period when customers can subscribe to its AppleCare+ service.
Consumers currently have a chance to sign up to the warranty-and-support program within 60 days of buying an Apple product. This subscription window is increasing to up to a year now in the U.S. and Canada.
“This gives customers another opportunity to protect their device and have access to all the AppleCare+ benefits,” Apple wrote in a memo to staff seen by Bloomberg News. The company told employees the offer is available to customers who pay for AppleCare+ in full versus monthly payments, or for those that subscribe via installments on the Apple Card credit card.
Good for customers, but better for Apple’s services revenue.