Josh Gabert-Doyon, writing at Wired:
Why does every advert look the same?
The illustration style is flat, geometric, figurative, and usually made up of solid colours. Nondescript figures are plastered across train stations and bus stops, from fintech company MoneyFarm, to Trainline, to the Viagra delivery service GetEddie. Even Transport for London’s own branding, with a special place in the history of Modernist graphic design, has started to replicate the style.
I want to be very clear that this isn’t the fault of my beloved hometown. It is, however, Federico’s.