“Built for the Outdoors” →

Apple:

The most rugged and capable Apple Watch yet, Apple Watch Ultra can provide the information you need during a hike, run, or dive; make interactions easy with a single press of the Action button; help maintain your night vision when you’re active after hours; and emit a loud pulsing sound if you need help.

I haven’t needed any of the EXTREME features yet, but the Apple Watch Ultra marks the first time in a long time where people have come to ask me “Is that the new one?” while pointing at an Apple product in my possession.